A successful business is one that is always growing. One of the best ways to keep your company growing and expanding is to advertise. However, most business owners can’t just go out and make a commercial for television or run a newspaper ad and expect hundreds of new customers to come rushing through their doors.
Thankfully there are many affordable and effective ways to get the word out. With the right marketing strategy, you will attract new customers and increase the bottom line. If you have a pest control business that you want to take to the next level, check out this guide of 5 ways to effectively advertise your business.
Pest Control Advertising Methods for 2019
#1: Improve your SEO
If you need to look up information, the first thing many folks do is ask a search engine. Whether you use Google or Bing, search engines are the gateway to the rest of the internet for most people.
Odds are your client will be using one when deciding on which pest control business they want to tackle their pest problem. So it is very important to get featured among the first few results when searched, especially for local businesses.
But how do you get your website featured on the results list for one of these search engines?
Getting your site to the top of the google search results is called search engine optimization, or SEO. To move up in the rankings, you need to optimize your site to fit the different criteria and algorithms used to populate the search results.
This is not as easy as it used to be when you could throw a bunch of keywords relating to pest control on your site. The algorithms are continually changing, becoming a bit more complicated to make your website more attractive to search engines.
Here are a few of the ways you can optimize your website & rank higher in the search engines for your local pest control website:
Get Good At On-Page Optimization With Keyword Rich Title Tags and Meta Descriptions
Create title tags that reflect the keywords you want to rank for. Title tags show search engines what is important – these should include your primary services and the areas you serve. Title tags are created in order of importance that reflects a hierarchy of your website’s topics.
For example,” Residential Pest Control Services in Houston, Texas” might b a good Title Tag or H1 for a pest control website. Your secondary titles or H2 tags should include the services or pests your company handles. Your H3 title tags might be the service areas or cities you service.
Add Offsite SEO for Your Local Pest Control Business Website
Offsite SEO includes all the activities that happen on other properties and typically involves attracting or building links to your website. Here are a few ways methods to get you started:
- Get your website listed in local and niche-specific directories.
- Publish press releases about any newsworthy events or new services in your company.
- Attract additional relevant links to your website by publishing content that other sites find relevant or interesting. For example, you could publish a case study on how your company fixed a termite infestation in a local apartment building. Or create a how-to guide on how homeowners can keep spiders from nesting in their windowsills.
#2: Make Sure Your Website is Informative, Fast and Mobile-Friendly
One of the best things you can do for your business is to create an attractive, informative, and easy to use website.
Create a Good User Experience
The website will be most of your customers’ first impression of your business, so you should treat it as professionally as you do your office. You want the design to be stylish but not so much so that it detracts from the information. And you need it to be easy to use and navigate while still containing all the information someone might need to know about your pest control company.
Design your website with an easy to understand structure so your potential customers can find the information they need.
Include content that answers their frequently asked questions about your service. Examples include a description of services, how to book an appointment, hours of operation, driving directions, and customer reviews or testimonials.
A good website will draw a visitor in and then answer any questions they might have, leaving them satisfied when they close out of the browser.
Make it Mobile Friendly
Creating a mobile-friendly website is another must-have. Google started rolling out the mobile first index in March of 2018. This means they evaluate a website’s mobile version of its web page first to list it in Google’s index.
More people are using the internet on their mobile devices than on their more traditional desktop and laptop computers. That means your website needs to look good on phones, tablets, and desktop computers.
Be Sure It Loads Fast
Most people who go to a site on their phone will back right out of it if it is not designed with an attractive mobile layout that loads quickly. Ignoring this part of the website design process could push away potential customers. There are many places where you can test your site speed online, such as GTMetrix or Pingdom. Best practices are a website should load in a few seconds – 2 or 3 is generally good score.
A successful business is one that is always growing. One of the best ways to keep your company growing and expanding is to advertise. However, most business owners can’t just go out and make a commercial for television or run a newspaper ad and expect hundreds of new customers to come rushing through their doors.
Thankfully there are many affordable and effective ways to get the word out. With the right marketing strategy you will definitely attract new customers and increase the bottom line. If you have a pest control business that you want to take to the next level, check out this guide of 5 ways to effectively advertise your business.
#3: Use Social Media to Promote Your Pest Management. Site
Social media is probably the most powerful tool for advertisers and marketers in this modern-day and age. More people use social media every day than watch television, read newspapers and magazines, or listen to the radio, and they use it for longer, too.
It can be easy to promote your message to all sorts of people, and the cost is much, much lower than traditional advertising methods, as well. With all of these potential customers floating out there, odds are a good number of them need some pest control in their life.
If you harness the power of social media correctly, you will be able to reach these people in dire need of quality pest management.
However, there is a lot more to social media marketing than just tweeting “Please use my pest control business” and waiting for the clients to start rolling in. If you follow that method, you will end up wasting time and effort all to end up with little to no impact on your bottom line.
Social media companies collect a lot of useful data given to them from their users, and if you can analyze the information, you can use it to your advantage.
Your posts can be more personalized and specific, reaching the people who need your pest control business the most even more effectively.
#4: Team Up
As the saying goes, teamwork makes the dream work. One of the most effective ways to drum up new clients and generate more business is to team up with other local businesses in related fields.
There are lots of related businesses that may run into issues with pests but are not designed to locate and neutralize these infestations.
If you develop a strong relationship with one of these businesses that might discover pest infestations at a client’s home, then they will be likely to refer you. Some good examples being contractors, carpenters, painters, or yard work companies.
These kinds of relationships can never hurt, and more often than not will bring in lots of new clients to your doors. It is an easy and effective way to drum up business for both parties. This is a classic win-win situation. How could either of you say no?
#5: Get (Good) Reviews
Online reviews have become a powerful force when it comes to marketing your company and bringing in new business.
It’s great for a company to call itself the “Best Pest Control Company in Texas.” But most people find it hard to trust a company’s bold marketing messages if it is not backed up by an independent source.
That is why reviews have become such a useful tool for the consumer. They serve as a reinforcement of the company’s ability to do the job well.
Now you can check and see what plenty of people who had used a product or service before you experienced, and what they thought of the overall process. A good review can sway dozens or hundreds of people to spend their money there, and a bad one can scare off twice as many.
While online reviews may be unpredictable, it is possible to cultivate and use them to your advantage. First things first, you have to be confident in the quality of your products and service, making sure that you are offering a positive experience for your customers.
Then, you can start asking and prompting your customers to leave a review of their experience. This is not as risky of a proposition as you might expect, because people who had a good experience tend to be more likely to leave a review than those who had a lousy time. Cultivating several authentic, genuine positive reviews is one of the best things you can do to boost your business.
A Few Extra Tips for Marketing your Pest Control Service
Marketing is an ever-changing process, which is why you always need to be on your toes and ready to adapt to the latest updates in digital marketing.
There are a lot of different ways to go about it, and coming up with the right marketing mix for your company could take some time and a lot of trial and error. Just make sure that you are always ready to update your advertising methods should something go awry, because what works now may not work forever.
There are plenty of other tips and tricks to help make your marketing for your pest control business more effective. For one, pest control is a service that most people take time weighing which option they will choose. So it is beneficial to retarget previous customers and other visitors to your website. Keeping your name in their mind will help you eventually become the clear choice to them and earn you their business.
Another tip is to offer promotional offers or deals to new and returning customers, helping you keep the clients you have and bring in new blood, too.
Is Your Pest Control Company Ready for 2019?
Having a successful business in 2019 is a challenge, especially if you haven’t updated your advertising techniques lately. An outdated form of lead generation may not produce results and could very well eat up your marketing budget. The result may be losing potential customers as they head to other pest control companies that are advertising to them more effectively.
Make your business ready to compete in today’s business climate and use these helpful advertising methods to boost your profits and be successful.